Future-Proofing Your Mobile Purse Advertising Method
Mobile Wallet Marketing
Mobile pocketbooks, like Apple Budget and Google Purse, store electronic versions of credit cards, commitment cards, occasion tickets, coupons and even more. They're an important consumer interaction device for brand names because they're an irreversible, easy-to-find, low-barrier way to attach and convert.
Unlike emails or social media sites advertisements, mobile pocketbook passes can be in-app events constantly updated with dynamic content-- which consumers want and anticipate. For example, a retailer can set up an automated campaign that sends everyday offers to its mobile purse pass holders for a restricted period.
This kind of targeted messaging programs you respect your most dedicated consumers while additionally driving even more transaction frequency-- a powerful combination. It's an especially effective technique for brands that want to drive consumer commitment without having an application.